Comment by rsynnott

Even discounting the economics, leaning into something which is liked by 20% of the population and loathed by everyone else is poor brand positioning.

Also, I feel like "I wasn't going to buy this, but the CEO did a Nazi salute and I like Nazi salutes so I'll buy it" is a much weirder and less probable phenomenon than "well, I was going to buy this, but the CEO did a Nazi salute so fuck no". Political affinity isn't really enough to make people buy what they otherwise weren't going to buy, but political anathema _will_ be enough to put people who were potential buyers off.