Comment by ChrisMarshallNY

> Will you still be here in 12 months when I’ve integrated your tool into my workflow?

This is the biggie; especially with B2B. It's really 3 months, these days. Many companies have the lifespan of a mayfly.

AI isn't the new reason for this. It's been getting worse and worse, in the last few years, as people have been selling companies; not products, but AI will accelerate the race to the bottom. One of the things that AI has afforded, is that the lowest-tier, bottom-feeding scammer, can now look every bit as polished and professional as a Fortune 50 company (often, even more).

So that means that not only is the SNR dropping, the "noise" is now a lot riskier and uglier.