Comment by m0llusk

This is ignoring the Marketing to Engineering ratio. For most recent history technology companies have had to spend at least as much on marketing as engineering in order to survive, and two to ten times as much spent on marketing as engineering is common for successful companies. Who is going to buy the thing is the most important question and without solid answers there is nothing, no matter how much technology was engineered.

Now this formula has been complicated by technological engineering taking over aspects of marketing. This may seem to be simplifying and solving problems, but in ways it actually makes everything more difficult. Traditional marketing that focused on convincing people of solutions to problems is being reduced in importance. What is becoming most critical now is convincing people they can trust providers with potential solutions, and this trust is a more slippery fish than belief in the solutions themselves. That is partly because the breakdown of trust in communication channels means discussion of solutions is likely to never be heard.