Comment by anujdeshpande

I am working on https://embedhub.com

I am building better dev tools for firmware and PCB developers.

For example, we have GitHub Action workflows that allow you to push builds to the connected EmbedHub project. Your EmbedHub project has fine grained release management - so for example only the git tagged releases will be shared with the customer, but the testing/QA team will get access to builds from regular commits on branches as well.

I am also building a physical device (called HAL) similar to the now discontinued EtcherPro[1] - which will connect to your EmbedHub account and have access to your releases. This will let you offload tasks like long term testing, mass flashing and provisioning of devices, and more.

[1] - https://www.balena.io/etcher-pro