Comment by Brendinooo
5 hours ago
> A brand-new pair of Levis at JC Penny is gonna run you like $90 anyways
I'm seeing a range of around $33 to $60 at the moment, with other brands dipping under $30.
5 hours ago
> A brand-new pair of Levis at JC Penny is gonna run you like $90 anyways
I'm seeing a range of around $33 to $60 at the moment, with other brands dipping under $30.
Every pair on that page is ~$70, but some are on sale. I overassumed a little on inflation for them, I guess.
It's part of their pricing strategy. There's always a sale. Consumers think they're getting $70 pants for $40 instead of thinking they got $40 pants.
Ron Johnson of Apple Store fame famously tried to change this when he became JCP's CEO and...barely lasted a year!
Lenovo also strictly follows this strategy. All new laptops are marked up 200% on release date, but don't worry, code THINK_${CURRENT_MONTH} will reduce it down to market price. I think their goal is to make the user feel scarity/time pressure via the coupons.
When I go into the store four years ago, Levi jeans are $100. Yet even Macy's website shows them for $60 now?
Maybe there was some significant quality degradation. They recently added elastic fibers to like their entire khaki shorts line, which makes them dramatically less durable. I bet they did the same here.