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Comment by kulahan

2 hours ago

Every pair on that page is ~$70, but some are on sale. I overassumed a little on inflation for them, I guess.

It's part of their pricing strategy. There's always a sale. Consumers think they're getting $70 pants for $40 instead of thinking they got $40 pants.

Ron Johnson of Apple Store fame famously tried to change this when he became JCP's CEO and...barely lasted a year!