Comment by Brendinooo
4 hours ago
It's part of their pricing strategy. There's always a sale. Consumers think they're getting $70 pants for $40 instead of thinking they got $40 pants.
Ron Johnson of Apple Store fame famously tried to change this when he became JCP's CEO and...barely lasted a year!
Right, but that's not available on every pair of pants 100% of the time, so the price is the price, not the sale price.
Lenovo also strictly follows this strategy. All new laptops are marked up 200% on release date, but don't worry, code THINK_${CURRENT_MONTH} will reduce it down to market price. I think their goal is to make the user feel scarity/time pressure via the coupons.