I get the sentiment but was this actually some big launch announcement? When I look at the store online, you have to dig a bit just to even find the product.
It's a joke even before looking at the price. "3D-knitted" WTF is that? Isn't all knitting in "3D"?
It's a crappy handbag, and it's just for a phone.
It looks like they had to use models to advertise it because they couldn't use "everyday people" in "everyday situations" to advertise because it looks like it would be garbage in that scenario.
Is Apple expanding to the "luxury" fashion market?
> Is Apple expanding to the "luxury" fashion market?
They've been flirting with it for a while, remember they made a $17,000 solid gold variant of the first gen Apple Watch (which is no longer supported lol), and today they sell luxury Hermès edition watches at a 2-3x premium over the regular titanium models.
>Is Apple expanding to the "luxury" fashion market?
Apple has been dealing in luxury fashion goods since at least the early 2000s.
You think they made computers look like that, with a circular mouse, because it was better? You think putting the charging port on the bottom of yet another mouse was about sharp product focus?
Apple sells what it does because it's a Lifestyle Brand.
You seem more eager to shit on this aspect of it than to understand something you’re unfamiliar with. Not that you need to become familiar with something you’re uninterested in, especially with luxury market products, but since you’re here talking about it and this isn't "Hater News"…
It does have higher production cost but the price of this item is priced for it being designed by Issey Miyake (not Apple) and sold as a luxury fashion item. If you want a cheaper strap they sell that too.
Inspired by the concept of "a piece of cloth", we give you this "3d-knitted" piece of cloth to put your phone in. It's kind of difficult to actually get a phone into and out of, and it looks a bit ridiculous, but don't worry, it's only $160 (unless you want the long strap).
Like, if you were doing this as an April Fools joke post, what would you even change?
I get what you’re saying, to you it feels ridiculous. But the thing is, these are professional designers that have put out a product. The product page shows their professional language and it doesn’t work for all people.
But I guarantee you that they thought long and hard on this, and have very good reasons for each and every aspect of the product. It is not half assed work. I don’t see a reason to take it as a joke.
Kind of like those fashions where the model wears some kind of artistic interpretation of a yellow flower when really they look like they're wearing more of an art installation than functional clothing?
I get the sentiment but was this actually some big launch announcement? When I look at the store online, you have to dig a bit just to even find the product.
It's embarassing enough that it exists as a product, regardless of the size of the announcement.
I checked the url a couple of times to make sure it really was legit... I was certain there'd be like 3 p's or a non visible character in there...
$149.95 (U.S.), and the long strap design at $229.95 (U.S.) plus tax. What a joke.
Most expensive sock ever.
They've invented the 'thneed' from "The Lorax"...
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Have you seen what the Olsen twins are charging for a sweater?!
It's a joke even before looking at the price. "3D-knitted" WTF is that? Isn't all knitting in "3D"?
It's a crappy handbag, and it's just for a phone.
It looks like they had to use models to advertise it because they couldn't use "everyday people" in "everyday situations" to advertise because it looks like it would be garbage in that scenario.
Is Apple expanding to the "luxury" fashion market?
> Is Apple expanding to the "luxury" fashion market?
They've been flirting with it for a while, remember they made a $17,000 solid gold variant of the first gen Apple Watch (which is no longer supported lol), and today they sell luxury Hermès edition watches at a 2-3x premium over the regular titanium models.
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My favorite bit is right before that,
> Inspired by the concept of “a piece of cloth”
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>Is Apple expanding to the "luxury" fashion market?
Apple has been dealing in luxury fashion goods since at least the early 2000s.
You think they made computers look like that, with a circular mouse, because it was better? You think putting the charging port on the bottom of yet another mouse was about sharp product focus?
Apple sells what it does because it's a Lifestyle Brand.
Could be AI-knitted. They lost an opportunity right there.
It has a meaning as technical jargon in textiles https://www.uniqlo.com/eu/en/news/sp/topics/2022011301/ which was chosen as being similar to Issey Miyake’s piece of cloth construction: https://www.moma.org/collection/works/100361
You seem more eager to shit on this aspect of it than to understand something you’re unfamiliar with. Not that you need to become familiar with something you’re uninterested in, especially with luxury market products, but since you’re here talking about it and this isn't "Hater News"…
It does have higher production cost but the price of this item is priced for it being designed by Issey Miyake (not Apple) and sold as a luxury fashion item. If you want a cheaper strap they sell that too.
They didn’t buy Beats by Dre for the sound quality.
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I imagine that a lot of poor people will pay this, in order to try to show off as rich
I've been seeing the headline going around today and have been assuming all day that it's some trending joke post. Nope!
Really? Why? I think it fits right in. Apple products are heavily designed, and this is a fashion item that adds something.
Inspired by the concept of "a piece of cloth", we give you this "3d-knitted" piece of cloth to put your phone in. It's kind of difficult to actually get a phone into and out of, and it looks a bit ridiculous, but don't worry, it's only $160 (unless you want the long strap).
Like, if you were doing this as an April Fools joke post, what would you even change?
I get what you’re saying, to you it feels ridiculous. But the thing is, these are professional designers that have put out a product. The product page shows their professional language and it doesn’t work for all people.
But I guarantee you that they thought long and hard on this, and have very good reasons for each and every aspect of the product. It is not half assed work. I don’t see a reason to take it as a joke.
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Not GP, but it’s probably a personal thing.
I remember the iPod socks. Now make them bigger. Now stretch them out a bunch. Now make it look a little more like Borat’s speedo.
Now charge like 7x-10x what the iPod socks cost.
If the first place I had seen this was not a direct link to apple.com I too would’ve thought this was a complete joke.
Kind of like those fashions where the model wears some kind of artistic interpretation of a yellow flower when really they look like they're wearing more of an art installation than functional clothing?
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