Comment by OJFord
4 hours ago
Not to mention the SE (variant of the 4 I think?) was way more popular. Dismissing the whole concept just because one implementation at one time was a relative flop (and as you point out, that's still a lot of sales).
Also, they're happy to have Pro and non-Pro SKUs etc., just averse to smaller for reason.
It's a self-fulfilling prophecy to launch the iPhone mini during Covid, offer it 2 years, and say no one wants them.
The haters dismiss the SE point by saying it was the price, not size. But it does prove that no one avoids phones due to being "too small".
The size increase is because of cost optimization. Where it's wrong is that everything else meant for humans comes in small, medium, and large. Phones? Just large and XL.