Comment by torstenvl

What ramp up? It's been less than a year since they discontinued the SE 2022.

Apple could have kept improving the CPU and camera and not much else and would have had a steady stream of income from those of us who want to use our actual pockets (not a weird swaddle) to carry our phones.

The iPhone SE accounted for 5-12% of the market, depending on year. The iPhone mini accounted for about 5%. Let's conservatively call it 13%.

Apple had iPhone revenue of $205bn in 2022. The average smaller iPhone is about .5-.67 the cost of a flagship model.

So fuzzy math, but .13 * .5 * 205000000000 = a $1.3bn market for iPhones you can use with one hand.

Thats nothing to sneeze at. Way more of a market than something like a Magic Trackpad.