Comment by pseudalopex
3 months ago
A–POC (A Piece of Cloth) and a piece of cloth communicate different ideas to most people. The Met article showed how the press release could have been written to be clear to anyone interested.
3 months ago
A–POC (A Piece of Cloth) and a piece of cloth communicate different ideas to most people. The Met article showed how the press release could have been written to be clear to anyone interested.
> concept of "a piece of cloth"
and
> a piece of cloth
communicate different ideas to most people
but this product isn't for most people, it's for Issey Miyake's customer base. That's why this is buried as a newsroom update and the marketing is elsewhere rather than the apple.com front page