Comment by thefourthchime
6 hours ago
You must not watch broadcast television (e.g American Football). Anthropic is doing a huge ad blitz, trying to get end customers to use their chatbot.
6 hours ago
You must not watch broadcast television (e.g American Football). Anthropic is doing a huge ad blitz, trying to get end customers to use their chatbot.
Anthropic, frankly, needs to in ways the other big names don't.
It gets lost on people in techcentric fields because Claude's at the forefront of things we care about, but Anthropic is basically unknown among the wider populace.
Last I'd looked a few months ago, Anthropic's brand awareness was in the middle single digits; OpenAI/ChatGPT was somewhere around 80% for comparison. MS/Copilot and Gemini were somewhere between the two but closer to Open AI than Anthropic.
tl;dr - Anthropic has a lot more to gain from awareness campaigns than the other major model providers do.
Anthropic feels like a one trick pony as most users dont need or want anthropic products.
However, I speak with a small subset of our most experienced engineers and they all love Claude Sonnet 4.5. Who knows if this lead will last.
Anthropic are mostly selling, and having most success, with business customers (incl. selling API access for Claude Code).
This is the reason they haven't bothered to provide an image generator yet - because Chat users are not their focus.
>Anthropic feels like a one trick pony as most users dont need or want anthropic products.
I don't see what the basis for this is that wouldn't be equally true for OpenAI.
Anthropic's edge is that they very arguably have some of the best technology available right now, despite operating at a fraction of the scale of their direct competitors. They have to start building mind and marketshare if they're going to hold that position, though, which is the point of advertising.
Claude is ChatGPT done right. It's just better under any metric.
Of course OpenAI has tons of money and can branch off in all kind of directions (image, video, n8n clone, now RAG as a service).
In the end I think they will all be good enough and both Anthropic and OpenAI lead will evaporate.
Google will be left to win because they already have all the customers with the GSuite and OpenAI will be incorporated at massive loss in Microsoft, which is already selling to all the Azure customers.