Would it shock you to hear that famous engineers with their own personal brand power have different opportunities and motivations than many/most engineers?
Their point is even made stronger by your comment. Engineers of this type don't experience megacorps like regular engineers. They usually have a non-standard setup and more leeway and less bureaucracy overhead. Which means brand isn't the biggest thing, the specific projects and end user impact are.
Would it shock you to hear that famous engineers with their own personal brand power have different opportunities and motivations than many/most engineers?
Their point is even made stronger by your comment. Engineers of this type don't experience megacorps like regular engineers. They usually have a non-standard setup and more leeway and less bureaucracy overhead. Which means brand isn't the biggest thing, the specific projects and end user impact are.