The percentage change is the same for everyone. If a consumer pays 10.05 instead of 10.03, they pay 0.2% more.
If a store games prices to charge 0.2% more on a million transactions it's still 0.2% for them. Except the rounding on multi-item purchases isnt predictable so it would probably take a miracle of data engineering and behavioral science to hit 0.1% benefit on average.
Meanwhile stores are using 30% off coupons and buy on get one free to get people in the door, whilst hiding double digit price increases.
Worrying about the two pennies is stupid on either side of the transaction. Don't listen to the professional complainers.
Your hypothetical 4 cents per transaction is inflated but it’s still only 4 cents per transaction. Credit card fees dwarf that even for very large volume business.
No CEO is rubbing their hands together salivating over the idea of 4 cents per transaction. This likely won’t even show up on an earnings report because it’s literally going to be rounded away.
The percentage change is the same for everyone. If a consumer pays 10.05 instead of 10.03, they pay 0.2% more.
If a store games prices to charge 0.2% more on a million transactions it's still 0.2% for them. Except the rounding on multi-item purchases isnt predictable so it would probably take a miracle of data engineering and behavioral science to hit 0.1% benefit on average.
Meanwhile stores are using 30% off coupons and buy on get one free to get people in the door, whilst hiding double digit price increases.
Worrying about the two pennies is stupid on either side of the transaction. Don't listen to the professional complainers.
Your hypothetical 4 cents per transaction is inflated but it’s still only 4 cents per transaction. Credit card fees dwarf that even for very large volume business.
No CEO is rubbing their hands together salivating over the idea of 4 cents per transaction. This likely won’t even show up on an earnings report because it’s literally going to be rounded away.