← Back to context

Comment by DrewADesign

13 hours ago

I’d also bet my car on there being a ton of AI product/policy/optics astroturfing/shilling going on, here and everywhere else. Social proof is a hell of a marketing tool and I see a lot of comments suspiciously bullish about mediocre things, or suspiciously aggressive towards people that aren’t enthused. I don’t have any direct proof so I could be wrong, but it seems more extreme than a iPhone/Android (though I suspect deliberate marketing forces there, too,) Ford/Chevy brand-based-identity kind of thing, and naive to think this tactic is limited to TikTok and Instagram videos. The crowd here is so targeted, I wouldn’t be surprised if a single-digit percentage of the comments are laying down plausible comment history facade for marketing use. The economics might make it worthwhile for the professional manipulators of the world.