Comment by simondotau

It’s both a destruction of signal and an injection of noise. Imagine you worked for Adidas and you started getting a stream of notifications about your brand, and they were all nonsense. This would be an annoyance and harm the reputation of that monitoring service.

They would have received multiple complaints about it from customers, performed an investigation, and ultimately perform a manual excision of the junk data from their system; both the raw scrapes and anywhere it was ingested and processed. This was probably a simple operation, but might not have been if their architecture didn’t account for this vulnerability.