Comment by eloisant

> I see it as the same way Tinder works if you want the mentality. There's a point where being "optimal" hurts your bottom line, so you don't desire achieving a perfect algorithm

Yes, in the case of Google:

- They make more money from ads if the organic results are not as good (especially if it's not clear they're add)

- They get more impressions if you don't find the answer at the first search and have to try a different query