Comment by manquer

An regular user would associate 4k is premium / expensive and difficult to use without better phones/network/plans/signal strength etc so the idea would be to be signal it is 1M times with a somewhat challenging thing for them.

Non-tech savy users know how live streams crash with sports like with Netflix recently during boxing etc or on Twitter last year and usually those come with some n Million users in kind of headlines or the like, so they have some reference to that scale.

As analogies go, there are worse examples. BleepingComputer is hardly the New Yorker or Atlantic, best we can hope for these days is a human is writing the article I suppose.