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Comment by comex

19 hours ago

Amazon does not need to pay Google for this. There is no world where Google puts an organic result about the rainforest in the top spot, because it's not what most users are looking for.

At most there might be a world where Google puts someone else's ad above the organic results.

Well, we also know Google isn't trying to help the user leave Google's site as quickly as possible, because they get more ad money when the user clicks on a few pages or does a few searches before finding what they want.