Or _you_ aren't down, but a third-party you depend on is (auth0, payment gateway, what have you), and you invested a lot of time and effort into being reliable, but it was all for less than nothing, because your website loads but customers can't purchase, and they associate the problem with you, not with the AWS outage.
Or _you_ aren't down, but a third-party you depend on is (auth0, payment gateway, what have you), and you invested a lot of time and effort into being reliable, but it was all for less than nothing, because your website loads but customers can't purchase, and they associate the problem with you, not with the AWS outage.
Right. Whereas if we get whacked with a random DDoS, that's my fault.