Comment by vntok

If you're an event organizer whose big event is in two days, for example, then every minute your website's down translates to people not paying to attend your paid event. Bonus points because as event managers know, people often wait until 2 days before the event to subscribe for good. Bonus points if you knew this and therefore ran a costly email campaign just before the outage, a campaign that is now sitting at a near-0% click rate.

Don't ask me how I know.