You are right that a customer won't balk at a $1 price increase, but -- customers balking at $1 isn't the reason why value engineering has won in the marketplace.
If they ship, say 20m laptops a year that's $800k. I can't imagine what cars their executives are dinging if their repair is orders of magnitude more than that. How many orders is it?
And if you've made $50 on each, that's literally a BILLION dollars in profit, and if their financials are true, that would be 1/22nd of their FY2024 profits. So you would be responsible for the bottom line going down by 0.0036%.
You are right that a customer won't balk at a $1 price increase, but -- customers balking at $1 isn't the reason why value engineering has won in the marketplace.
Or just eat it. As a company you lose magnitudes more money when one of your executives dings a rental car.
If they ship, say 20m laptops a year that's $800k. I can't imagine what cars their executives are dinging if their repair is orders of magnitude more than that. How many orders is it?
And if you've made $50 on each, that's literally a BILLION dollars in profit, and if their financials are true, that would be 1/22nd of their FY2024 profits. So you would be responsible for the bottom line going down by 0.0036%.
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