Comment by breve

Because they're using a video format which demands licencing fees from multiple organisations (Via-LA, Access Advance, Velos Media, Technicolor). They demand payment.

Patent pools consist of a bunch of lawyers seeking to parasitically extract revenue from implementers of the format. They don't do anything else.

They're all going to hike the licencing fees to maximum they can get away with. They will approach businesses and say, "That's a nice codec you've got there. It'd be a shame if anything happened to it."

To HP's and Dell's utter astonishment, they have discovered that when you lie down with dogs you get fleas.

What HP and Dell should do instead is focus on royalty-free video formats like VP9, AV1, and the future AV2 and join the Alliance for Open Media: https://aomedia.org/about/members/