Comment by lxgr

This theory utterly fails Hanlon's razor (or whatever the organizational/societal equivalent is).

On one hand, there have been (and still are!) several competing HDR formats for videos (HDR+, Dolby Vision, "plain" HLG, Dolby Vision in HLG etc.), and it tooks years for a winner to pull ahead – that race just started earlier, and the set of stakeholders is different (and arguably a bit smaller) than that for still images.

On the other hand, there are also several still image HDR formats competing with each other right now (JPEG with depth map metadata, i.e. Ultra HDR and ISO 21496-1, Apple's older custom metadata, HEIF, AVIF, JPEG XL...), and JPEG XL isn't the clear winner yet.

Format wars are messy, and always have been. Yes, to some extent they are downstream of the lack of a central standardization body, but there's no anti-HDR cabal anywhere. If anything, it's the opposite – new AV formats requiring new hardware is just about the best thing that can happen to device manufacturers.