Comment by minimaxir
4 days ago
As Midjourney has demonstrated, the median user of AI image generation wants those aesthetic dreamy images.
4 days ago
As Midjourney has demonstrated, the median user of AI image generation wants those aesthetic dreamy images.
I think it's more likely this is just a niche that Midjourney has occupied.
If Midjourney is a niche, then what is the broader market for AI image generation?
Porn, obviously, though if you look at what's popular on civitai.com, a lot of it isn't photo-realistic. That might change as photo-realistic models are fully out of the uncanny valley.
Presumably personalized advertising, but this isn't something we've seen much of yet. Maybe this is about to explode into the mainstream.
Perhaps stock-photo type images for generic non-personalized advertising? This seems like a market with a lot of reach, but not much depth.
There might be demand for photos of family vacations that didn't actually happen, or removing erstwhile in-laws from family photos after a divorce. That all seems a bit creepy.
I could see some useful applications in education, like "Draw a picture to help me understand the role of RNA." But those don't need to be photo-realistic.
I'm sure people will come up with more and better uses for AI-generated images, but it's not obvious to me there will be more demand for images that are photo-realistic, rather than images that look like illustrations.
> If Midjourney is a niche, then what is the broader market for AI image generation?
Midjourney is one aesthetically pleasing data point in a wide spectrum of possibilities and market solutions.
Creator economy is huge and is outgrowing Hollywood and the Music Industry combined.
There's all sorts of use cases in marketing, corporate, internal comms.
There are weird new markets. A lot of people simply subscribe to Midjourney for "art therapy" (a legit term) and use it as a social media replacement.
The giants are testing whether an infinite scroll of 100% AI content can beat human social media. Jury's out, but it might start to chip away at Instagram and TikTok.
Corporate wants certain things. Disney wants to fine tune. They're hiring companies like MoonValley to deliver tailored solutions.
Adobe is building tools for agencies and designers. They are only starting to deliver competent models (see their conference videos), and they're going about this a very different way.
ChatGPT gets the social trend. Ghibli. Sora memes.
> Porn, obviously, though if you look at what's popular on civitai.com, a lot of it isn't photo-realistic.
Civitai is circling the drain. Even before the unethical and religious Visa blacklisting, the company was unable to steer itself to a Series A. Stable Diffusion and local models are still way too hard for 99.99% of people and will never see the same growth as a Midjourney or OpenAI that have zero sharp edges and that anyone in the world can use. I'm fairly certain an "OnlyFans but AI" will arise and make billions of dollars. But it has to be so easy a tucker who doesn't learn to code can use it from their 11 year old Toshiba.
> Presumably personalized advertising, but this isn't something we've seen much of yet.
Carvana pioneered this almost five years ago. I'll try to find the link. This isn't going to really take off though. It's creepy and people hate ads. Carvana's use case was clever and endearing though.
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> Porn, obviously, though if you look at what's popular on civitai.com, a lot of it isn't photo-realistic.
I don't have an argument to make on the main point, but Civitai has a whole lot of structural biases built into it (both intentionally and as side effects of policies that probably aren't intended to influence popularity in the way they do) that I would hesitate to use "what is popular on Civitai" as a guide to "what is attractive to (or commercially viable in) the market", either for AI imagery in general or for AI imagery in the NSFW domain specifically.
Well, as I said, if I type "cat", the most reasonable interpretation of that text string is a perfectly realistic cat.
If I want an "illustration" I can type in "illustration of a cat". Though of course that's still quite unspecific. There are countless possible unrealistic styles for pictures (e.g. line art, manga, oil painting, vector art etc), and the reasonable thing is that the users should specify which of these countless unrealistic styles they want, if they want one. If I just type in "cat" and the model gives me, say, a water color picture of a cat, it is highly improbable that this style happens to be actually what I wanted.
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> what is the broader market for AI image generation?
Replace commercial stock imagery. My local Home Depot has a banner by one of the cash registers with an AI house replete with mismatched trim and weird structural design but it's passable at a glance.
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