Comment by jamesfisher

https://f-droid.org/en/docs/Get_F-Droid/

I think you're kind of right. I was surprised that that's two clicks away from the front page, under docs. That's where I'd look but it probably should have a nice visible link that's the first thing you see. There is a picture of the program running on an android device and a QR code.

Perfectly adequate for people who know how it all works or people who look for software install instructions on the regular, but not the best first contact for people who don't.

Edit: Actually, even the instructions page doesn't tell you to download and run the package on the device's browser. A user visiting on a laptop or something will just have a weird useless file in the downloads dir (unless they go the adb route or otherwise figure out it needs to go on the device first).