Comment by toto
3 days ago
Pokémon is also a high volume business but is reaching 30 years in 2026. Keeping alive a trend for so long is impressive. Jean-Claude Biver (watch personality) famously said: « people want exclusivity, so you must always keep the customer hungry and frustrated ».
Pokémon is not a trend, it's a franchise. PARTS of it were at one point or another a trend.