Comment by barbazoo
2 days ago
> They are assuming that people _want_ automated content enough to pay for it.
I’m assuming gen ai will supplement so instead of ten artists producing content you’ll have three orchestrating and correcting but the output will be indistinguishable from what it was before. Just now the margin is much higher.
I never think of direct to consumer sales in this context.
Anecdotally I've seen lots of anti AI posts on instagram from gen-z accounts, and on YouTube ive seen "ai not used to make this music" in the description.
Also anecdotal, but I do think there's gen z anti-ai sentiment, these kids are joining a world where they will never own a house and have bleak prospects and now even art is something they can't do if AI takes off, so the market might not be there
Seems like older people love AI art, people over 50, which is a sizeable market don't get me wrong, but in 10-15 years idk
But whats the USP of that though?
> indistinguishable from what it was before. Just now the margin is much higher.
In both music and TV/film there has been an explosion in productivity. A kid in a bedroom with a mediocre microphone can produce something that sounds 95% as good as something that took a team of ten to do at a big studio. The same with VFX. If you compare "the golden compass" from 2006 to the series in ~2020 the quality of the TV show is much higher, at a higher resolution and has more VFX shots in it.
Both music and TV, the margins have dropped precipitously.
I just cant see how making it easier will bring up margins.
The whole VFX market is something like 10 billion USD a year.
Which is a huge amount, but if they only capture a piece of it, it might not amount to much compared to their spending.