Comment by postexitus
2 days ago
Let's put an analogy to Google ads - the ads that appear at search results do not make up even 5% of their ad revenue. Even smaller for Meta. They earn their big ad revenues from their network, not from their main apps.
What? Where are you getting those numbers from?
Every source I know (hard to link on mobile) shows Google Search to make up 50+% of their ad revenue, and there has been extensive reporting over the years on Google's struggle to diversify away from that.