Comment by rco8786

> Can a chatbot do the same?

I really don't see why not. If anything, there's even more user interactions with a chatbot which means more opportunities and more context for placing targeted ads.

And why wouldn't they do an auction? There's nothing stopping them. In fact, again, it's even easier because users are not conditioned to near instantaneous results from a chatbot like they are from an internet search. Internet search also has different categories, I'm not seeing why it's a particularly different or more challenging problem re: hiring a lawyer vs searching for groceries.