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6 hours ago

I went indie some 20 years ago because I needed money and I wanted full control over my life. Did some things right but many things wrong. Unfortunately, there is a price to pay to build your life in an unconventional way. Everything turned out well but it might have easily concluded with a disaster. Luck (or lack of it) plays a significant part however much you try.

What I would recommend to the "new indies":

- Build this on a side with a steady full-time job. If you can't get to a few thousand dollars per month by investing 2-3 hours per week day plus 10-20 hours on a weekend, going full time won't make a difference.

- If you have a family, be careful. You are making high risk decisions but people who depend on you didn't ask you to make a leap into unknown territory. Attempt to pull of indie business is stressful for everyone, may lead to years of strained relationship, and to a divorce.

- Do not share too much business information with your spouse. What is acceptable risk to you may cause dread to your significant other. They don't deserve all the emotional ups and downs that come with running a solo business. Absolutely do share important things because you are in this together - just don't frighten people whenever you are in a bad situation.

- Be mentally stable. If money is tight, if things are unknown, remember this was your choice.

- Don't be too proud - always be prepared to freelance or find a "real job" if needed. Remember that big success can take (many) years or it may never come. Do your best but do not self-destruct.

- Read "The E-Myth Revisited" to learn that your job changes. I was a spectacularly good developer when I started this. Today? Perhaps just a very good one because development turned out to be 10% of the job. You will wear many hats and some of those hats you will absolutely hate. You thought all you'll do is make state of the art software? Yeah, and you will also do sales, website, marketing, customer support, accounting, taxes. You will be exposed to all the shit you were blissfully unaware exists in business while at a steady job because it was someone else's job to handle all that. You will understand your past bosses much better.

All that said, I love the business I built. A beautiful lifestyle business for a quite a few years. It's a stable and growing business now, with a team of 20-ish people in 6 countries. We make great things, and have a great work-life balance.

You can do it, just don't sacrifice everything else. Nothing is certain but do your best. Always be kind to people. Remember to take care of the family first. Be there for them, spend time with them. Kids never grow up twice - what you missed, you missed for good.