Comment by myrmidon
4 hours ago
Do you mean that they need to find better ways to create value by using AI, or that they need better ways to extract value from end-users of AI?
I'd argue that "value creation" is already at a decent position considering generative AI and the usecase as "interactive search engine" alone.
Regarding "value extraction": Advertising should always be an option here, just like it was for radio, television and online content in general in the past.
Preventing smaller entities (or private persons even) from just doing their own thing and making their own models seems like the biggest difficulty long term to me (from the perspective of the "rent seeking" tech giant).
> I'd argue that "value creation" is already at a decent position considering generative AI and the usecase as "interactive search engine" alone.
> Regarding "value extraction": Advertising should always be an option here, just like it was for radio, television and online content in general in the past.
Not at the actual price it's going to cost though. The cost of an "interactive search" (LLM) vs a "traditional search" (Google) is exponentially higher. People tolerate ads to pay Google for the service, but imagine how many ads would ChatGPT need, or how much it will have to cost, to compensate an e.g. 10x difference. Last time I read about this a few months ago, ChatGPT were losing money on their paid tier because the people paying for it were using it a lot.
It's more likely that ChatGPT will just be spamming ads sprinkled in the responses (like you ask for a headphone comparison, and it gives you the sponsored brand one, from a sponsored vendor, with an affiliate link), and hope it's enough.
> Not at the actual price it's going to cost though.
But we don't know that pricepoint yet; current prices for all this are inflated because of the gold-rush situation, and there are lots of ways to trim marginal costs. At worst, high longterm un-optimizable costs are going to decrease use/adoption a bit, but I don't even think that is going to happen.
Just compare the situation with video hosting: That was not profitable at first, but hardware (and bandwidth) got predictably cheaper, technology more optimized and monetization more effective and now its a good chunk of googles total revenue.
You could have made the same arguments about video hosting in 2005 (too expensive, nobody pays for this, where's the revenue) but this would have led to extremely bad business decisions in hindsight.
Not to mention, most arguments about costs of AI inference are plain inane.
AI search being 10x more expensive than Google query? That's just a silly, meaningless number - especially considering that a good AI response easily stops the user from making 5+ search queries to get the same results, and AI query itself can easily issue the equivalent of 10-20 search queries + spends compute analyzing their results.
You might be thinking of old models like banner ads or keyword results at the top of search and not when you ask ChatGPT the best way to clean up something and it suggests Dawn™ Dish Soap!