Comment by cbeach

The media plays a big role in election outcomes. The Murdoch empire used to have an oversized influence, but since Murdoch exited Sky UK, that's been on the wane. The Sun (which helped Labour's Tony Blair win his landslide) is still a Murdoch enterprise, but it hasn't really moved with the times, and newer media-savvy outlets are starting to get mindshare.

GBNews launched in 2021 with a strong anti-establishment mandate. The growth in its audience surprised everyone, surpassing both BBC News and Sky in viewership. For four consecutive months (July-October 2025) GBNews has been Britain's number one news channel (Source: BARB).

Crucially it also has 2.5bn views on YouTube since launch.

The establishment try to write off and condescend GBNews, but in doing so they condescend the large and growing section of the UK public that GBNews represents (e.g. for example - people on both the Left and Right who are frustrated with 110,000 undocumented migrants entering the UK over the last three years, many of whom have been put up in hotels at taxpayer expense).

As the elite condescend and push away large swathes of the population, they are creating increasing loyalty toward GBNews, and by extension, the Reform Party.