Comment by hollerith
3 months ago
>Creators can just omit that some product is sponsored.
Not true in the US, where the FTC requires (and has required for decades) disclosure by the creator to the viewer whenever a payment has been made to the creator to promote anything. On Youtube, this is typically done by the creator's saying (in the video) "this video is sponsored by Foo Corporation", or, "I wish to thank the sponsor of this video, Foo Corporation".
Personally, I'm unhappy with Premium's built-in sponsor skip. For one thing it becomes available to me only after enough previous viewers have manually skipped over the sponsored segment. For another, it sometime skips ahead too far (probably because the viewers who manually skipped weren't precise in skipping exactly to the end of the sponsored segment). I'd much rather Youtube allowed the uploader to declare (to Youtube) that the upload is free of sponsors (e.g., by checking a box) and then punishing the uploader somehow if he routinely declares falsely. With that information, Youtube could and IMHO should give me the option of telling Youtube somehow (e.g., by checking a box) that I prefer for sponsored videos to be omitted from my recommendations.
I don't think individual YouTube creators are too much concerned about FTC rules and regulations.
Although I like your idea about creators themselves having to declare to YouTube their sponsored segments.
Individual Youtube creators in the US most certainly are concerned about the FTC and about this rule specifically because they do not want to find themselves in court explaining to a judge why they shouldn't pay a big fine.
Also, if the creator doesn't follow the rule, the sponsor can be fined by the FTC, so even before the FTC notices the violation, the sponsor will probably notice and refuse to continue the relationship unless the creator's videos comes into compliance with the rule.
Again, this rule has been in effect for decades in the US. Advertisements in the US must be labeled as such. Ditto paid endorsements.