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Comment by TulliusCicero

2 days ago

People complain about the gambling/loot box stuff, and yeah there's legit ethical concerns there.

But overall Valve just seems straightforwardly less shitty towards the consumer than other major companies in their space, by a long shot.

The major reason is they are a private company with good business. The don't have a need to keep adding to shareholder value ie stock price instead just need to generate a yearly income. We have reached a point where the shareholders are a companies real customers and that is who they all try to attract.Everytthing else a company does is just to attract shareholders

  • There's a little known alternative: Steward-ownership [1]. It's the kind of structure used by Novo Nordisk, Bosch or Patagonia.

    LLM summary: "Steward-ownership is a model where a company’s control stays with long-term stewards (founders, employees, or a mission-aligned foundation) while profits are limited and the company cannot be sold for private gain. The goal is to protect the mission permanently."

    The key, if I understand properly, is that these company cannot be sold (not even by the founders), so there is no "shareholder value" per se to maximize. It is also probably not a good way for founders to maximize their net worth, which is probably why it's not more popular...

    [1] https://en.wikipedia.org/wiki/Steward-ownership

    • Plenty of countries have corporate laws that are less shareholder focussed than those of america. In the Netherlands for example boards are obligated to take into account broader sets of interest such as employee in their decisions and this is enforceable in court.

    • This model, unfortunately, often leads to a "well, we might as well spend the extra profits on executive benefits"-issue. Whenever you have money without oversight, you always face a moral hazard.

      If the company makes a profit and there aren't shareholders there to keep the stewards in check, excesses can and do develop.

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  • I find it a touch strange, in the abstract, that a corporation being public is a bad thing. On paper it should be a good thing; being publicly owned should mean that your corporation has turned from a private business venture into effectively public infrastructure that's impossible to boycott and depended on to some extent by everybody. As a result, financial statements should be (and are) public and transparent, and the company should be able to be externally steered via regular elections in a manner that benefits the public and not just its founders.

    The issue really lies in the fact that the (long-term, majority) shareholders aren't much, if at all, related to the customers or employees of the business, but first the founders, and then parties who are merely interested in rising stock prices and dividends. It feels like the solution here ought to somehow desegregate voting rights from how many shares are owned, instead of dismantling the concept of public ownership entirely. (Or, perhaps, allow the general public to proxy vote via their 401(k) index funds?)

    (There's also strange situations like Google/Alphabet, which is publicly owned, but effectively does not allow shareholders to vote on anything.)

    • The wealthiest 10% of Americans own like 90% of stocks, and the top 1% own 50%. While the poorest 50% of the population own about 1% of the stock market.

      So "publicly" traded (the term public ownership can be confusing because it can also mean state control) just means it's open for the elite to invest in.

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    • "The major reason is they are a private company with good business..."

      This is unquestionably, undoubtedly incorrect. It is a really low information meme that's racing around the Internet right now. If you want a contemporary counterexample take a look at NASCAR. They're also not publicly traded, they're family owned, yet they are abusive toward drivers, teams and fans, and they're gradually ruining the sport that made them rich. We know all of this because it got so bad Michael Jordan decided to sue them and there's a ton of information coming out in discovery at the moment.

      The real reason Valve are being the "good guys" at the moment (not really, but yes they're doing some amazing stuff for Linux) is because they feel threatened by Windows and Microsoft, they perceive a long term competitive threat to Steam. Competition makes businesses both private and public work for your dollar. The US economy has been characterized by a decrease in competition and an increase in monopolies for decades now which is the root of many price hikes and anti-consumer practices.

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    • I think there should perhaps be a law that any corporation automatically has a new class of un-tradeable VOTING shares, worth 50% of the overall vote, held by the employees. Everybody with an employment contract with this company is entitled to 1 vote, no more, no less; whether they're the janitor or the CEO.

      Employees of a company are the ones who are the most affected by the company's decisions, it's only fair that they have a say.

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    • You can at least in part blame Milton Friedman for this mess. His reframing of ficudiary duty as profit maximisation in his "shareholder theory" has done a tremendous amount of damage. The wariness of people when it comes to public companies is a direct consequence of this.

    • My understanding of the contemporary argument against publicly traded companies, though I'm not completely convinced of them personally, are that the fiduciary obligations inevitably drive those bad behaviors, and/or that shareholders often demand short term returns at the expense of long term value.

      As far as "fixing" the problem, I think it would be important to expand voters' influence over the company in addition to voting changes like you described. I don't know how to make it feasible, but IMO voters should be able to influence or directly decide much lower level business decisions than they currently do

    • > (There's also strange situations like Google/Alphabet, which is publicly owned, but effectively does not allow shareholders to vote on anything.)

      You mean the special class B shares that gives 10 votes per share, right? It isn't just Google though. Facebook and Snapchat also do the same thing, iirc?

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    • >On paper it should be a good thing

      Not really. Most people have terribly low time preference. Democracy for example is a very bad idea when you account for that (read Hoppe for a detailed explanation). Public company ownership is much better because it doesn't suffer from one vote per person, but still susceptible to much of the same management problems, specially in a society that already favors lower time preference by other means.

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    • It's a common pattern. If you're in their service area compare both the food served by, and the employment practices of In-n-out Burger (private) vs McDonald's (public).

    • >and the company should be able to be externally steered via regular elections in a manner that benefits the public and not just its founders.

      Why would anyone believe that this means an organization is well run, or to everyone's benefit? Here in Germany we're notoriously unfriendly to public companies, most of the (well functioning) Mittelstand is private and family owned. And I pray to god it stays that way because I'd rather trust a company whose leaders have their family name and reputation staked on it for the next three generations than I do the amorphous blob called "the public". As Kierkegaard said, in the crowd nobody is responsible.

      If you want to see what happens under public ownership visit a public bathroom. I don't want anything externally steered by nobody in particular, I want something steered by a handful of people with names and addresses.

    • Yes, exactly. It's kind of a wink-wink nudge-nudge at this point. A company citing "public good" under the guise of "shareholder value" is not actually supporting the public good at all.

      Not that I condone capitalism, or socialism, or communism, or fascism, or any ism for that matter. Ism's in my opinion are not good. A person should not believe in an ism, he should believe in himself.

      But a private company, at this point, can arguably affect the greater good just as much as a public company. The rich are getting richer, and the corporate model is just there to support that transfer of wealth.

  • >We have reached a point where the shareholders are a companies real customers and that is who they all try to attract.

    We currently have a handful of AI companies who make no profit, have revenue far below operating costs, their entire business runs on investment and they're posturing themselves for IPOs. Meaning that the reason they can keep the lights on solely comes from attracting investors (and will likely be that way for the foreseeable future).

  • It’s definitely more than just private ownership. In fact I’d say that’s the least part of it.

    Look at all the horror stories about businesses that were bought by PE firms; those are all privately held too.

    • If you want to be specific that general idea could be elaborated as "private ownership by people that only need the C-suite salary, instead of needing a C-suite plus a fat % RoI on the company's entire valuation because that's how much they just put down as a sunk cost."

      In that regard "bought by PE firm" (or most any prospective buyer, really) is functionally equivalent to an IPO. Selling out is, in fact, selling out.

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    • Private ownership is a necessary, but not sufficient, condition to have a business which has a healthy relationship with its customers. You also need the owners to be people of reasonably good character who understand that the best way to run a business is a win-win approach on both sides, not people who see nothing wrong with extracting maximum profit from the business no matter whom it hurts. The PE horror stories you hear are cases where the owners are in the latter group.

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    • The difference is that PE firms own firms as investment vehicles, while Valve is owned by people who see making games as their calling.

      No, I don't think Gabe's averse to the nice checks, but he is in a business he deeply cares about on an emotional level. He doesn't just want to milk it to the last drop, he wants to leave his mark on gaming.

      Passion matters.

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  • Exactly. Going public is like leaving your baby to be raised by wolves.

    • If you IPO but the founders still have more than half the voting rights, you can fully ignore the public in all your decision making and there is nothing the other shareholders can do.

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  • Private or public, they are making stacks hand over fist. Why cant other companies learn that being good to your customers is a winning strategy?

    • Because it's not, all other things equal.

      Valve can be Valve because HL + Steam, in the same way that Google ~2010 could not be evil because search + ad revenue.

      The difference is that Google IPO'd and took market capital, and Valve didn't.

      Once public investors are onboard, you maximize profits or face lawsuits.

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  • I'm not really a fan of this reasoning when in the same breath: Epic is also a private company but has its share of stuff.

    It's done some good stuff for the industry and even contributed to some bit FOSS projects. But business is still business.

    • I think the point was about publicly traded companies becoming inevitably evil due to shareholder expectations, not about private companies being inherently ethical.

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    • Attributing it to private company behaviour really minimises what Valve chooses to do. Per your counter example: Epic Games has been having a very public meltdown this week regarding Steam's inclusion of Gen-AI labelling - here we have two private companies, with two very different priorities.

      It's also worth reminding ourselves that Epic settled with the FTC for over half a billion dollars for tricking kids into making unwanted purchases in Fortnite.(1) Epic also stonewalled parents' attempts at obtaining refunds, going so far as to delete Fortnite accounts in retaliation for those who arranged charge backs.

      Furthermore the FTC's evidence included internal communications showing that Epic deliberately schemed and implemented these dark patterns specifically to achieve the fraudulent result, even testing different approaches to optimise it.

      https://www.ftc.gov/news-events/news/press-releases/2022/12/...

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    • Valve's employee handbook: https://assets.sbnation.com/assets/1074301/Valve_Handbook_Lo...

      They seem to have a high ownership, consensus driven organizational structure. The only time I'm aware the consensus model was violated was when Gabe overruled a veto to ship Steam with half life 2.

      It's very interesting to me because it seems to operate similarly to a lot of anarchist shit I've been involved in, but at a highly effective level. And they make oodles of money.

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  • But isn’t Valve extremely profitable compared to pretty much non private company in the industry?

    They have few employees and massive revenue.

    • They're the #1 most profitable per employee. There are plenty of companies more profitable than Valve, but they have more employees. Valve could hire more employees.

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Valve is estimated to make $16.2 billion from Steam alone in 2025 [0], and CS:GO loot boxes only netted them ~1bn in 2023 [1] (and CS:GO player count is only slightly higher now compared to 2023, so I expected the income number is similar).

Why don't they just take a 6% pay cut and make sure there is nothing to criticize them about :/

[0]: https://www.tomshardware.com/video-games/pc-gaming/valve-mak...

[1]: https://csgocasetracker.com/blog/2023-Year-Review

  • There's an argument that loot boxes that give you cosmetics just aren't that big of a deal, at least if we're talking about adults.

    Especially since Magic the Gathering and similar card games are very normalized, and have a straightforwardly more evil monetization strategy, since you need to do gambling there to even play the game, it's not cosmetic.

    There's always this question when Valve comes up of, "why are people more upset about gambling for cosmetics in a game than gambling for power/features in a game?" It's a clear double standard, and I've never heard an actually good explanation for it that makes it sound justifiable.

    edit: The other thing is that the people blowing money on cosmetics gambling fund the game such that all the core gameplay stuff in Dota and CS and be totally free for the average player, and that's pretty great for a lot of consumers.

    It's not exactly the same yet since Deadlock isn't being monetized yet, but I've spent hundreds of hours in the game having a blast for free, I can't give Valve money even if I want to, and that buys a fair amount of goodwill from me.

    • >There's always this question when Valve comes up of, "why are people more upset about gambling for cosmetics in a game than gambling for power/features in a game?"

      Aren't people upset about both? The whole "gamble for features" is pretty much why the mobile market and console market are divorced in audiences (or at least, community).

      People are "more" upset about Valve here because this is in the console space. They've long dismissed the mobile scene as lost.

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    • I always interpreted that as cosmetics are OK because it doesn't make the game unfair. You can't buy advancement in the game that way.

      Subsidizing the game's devel/ops cost isn't a bad thing. Especially if it's optional and doesn't change the game.

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    • > There's always this question when Valve comes up of, "why are people more upset about gambling for cosmetics in a game than gambling for power/features in a game?" It's a clear double standard, and I've never heard an actually good explanation for it that makes it sound justifiable.

      The closest I've heard to something compelling is that the digital goods aren't the same as actual physical goods, and that somehow that makes it worse, but I still don't find it particularly compelling; I've heard people (often lovingly) refer to trading cards as "cardboard crack" explicitly to joke about how ridiculous it is to be paying for stuff that's essentially just ink and paper.

    • > There's always this question when Valve comes up of, "why are people more upset about gambling for cosmetics in a game than gambling for power/features in a game?"

      Do you have a link to this sentiment anywhere? It's the first time I'm hearing about it.

      > Especially since Magic the Gathering and similar card games are very normalized, and have a straightforwardly more evil monetization strategy, since you need to do gambling there to even play the game, it's not cosmetic.

      I'm not sure what you're calling "gambling" here, but the way I understand it, it's not merely "a game of chance that you pay money to play". A fundamental feature of it is that the odds are set deliberately so that you're statistically guaranteed to suffer a net loss to the other betting party ("house"). That's not quite the case for tradable items when the "house" doesn't control the price you might sell your item for; the market is the one responsible for setting the price. Note that I'm not saying that's necessarily always better -- there are lots of ways to financially screw people over besides gambling -- I'm just saying it's not gambling, and so it makes sense that people react to it differently.

      For items that you can't trade (like where the platform prevents you), that's more similar to gambling in that respect, I think. But then it's less similar from the standpoint that there is zero financial redemption value for the items you win, so it's s arguably still not gambling.

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  • I'd guess that there's markedly different margins on lootboxes versus running the entire steam store.

    I'd be surprised if lootboxes only earned them 6% of profits, I'd guess they're something like 10% or more, assuming that they're like 90% margin and the regular steam store side is more like 50% margin (which is still absurd, for what it's worth).

  • Valve selling skins is just so trivial relative to dopamine-inducing doom-scrolling, social media in general, the toxicity of the news cycle, I can keep going.

    It would be super democrat-american to address valves loot boxes before, say, fucking healthcare.

    We need a government priority Jira board of things that need to be addressed. Loot boxes _might_ make the backlog.

Let's be honest about this current situation.

Valve pushing for Linux gaming is for survival, not charity.

Windows is closing in on them: stricter kernel access (tougher time for anti-cheat)

Encouraging users to use the app store, or more accurately: discouraging users to install from binary

They threaten Valve's business model, and Valve is responding with proton & SteamOS

  • They're doing things that are simultaneously good for business and good for consumers.

    That contrasts against the companies doing things that are good for business (at least short term) and bad for consumers.

    • Sure but it's just being morally lucky. They found themself in a situation where there was temporary and situational alignment, why give them any credit for that? They didn't create that situation.

      It's like AMD open sourcing FSR or Meta open sourcing Llama. The outcome itself is good, but if they ever become leaders in these verticals, they will pivot to closed source quicker than you can blink, because the reason they're doing it is just coincidental to the public good, not because of a genuine motivation to do good.

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  • Your argument doesn’t make any sense. What does this have to do with supporting Arm chips? It’s not like AMD and Intel are waging a war against Valve. If anything Steam helps them by strengthening the PC gaming market, leading to higher CPU/GPU sales.

    • Slowly getting their stuff independent of wintel gives a lot of flexibility. And the big gaming market's on phones / tablets. A steam controller could find itself paired to an iPad running steam in a year or two.

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  • Why is it though. Just release a SteamOS with Secure Boot enabled and you’re done. It’s really simple

  • > Windows is closing in on them: stricter kernel access (tougher time for anti-cheat)

    Why would Microsoft not work with leaders of a multi-billion dollar industry they benefit from to develop anti-cheats that work with whatever limitations they put on kernel access? Also isn't stricter kernel access in part being done for anti-cheat and related measures?

    > Encouraging users to use the app store, or more accurately: discouraging users to install from binary

    Why would this threaten Steam? Unless you're suggesting they can't just distribute Steam through this app store?

    > They threaten Valve's business model, and Valve is responding with proton & SteamOS

    You didn't even mention Game Pass or their store, which are actually more of a threat!

    • Microsoft's a competitor. And they have a reputation for being the first ally to stab you in the back (e.g. SGI / DirectX). You don't want to depend or trust them when they like the market you're in.

  • I don’t see it. Stricter kernel access is pressure on game devs, not Valve. And I don’t see MS booting steam off windows any time soon.

    It’s more about Valve having complete control over the stack and being able to vertically integrate, something they will never have with windows, especially as it continues to enshittify

Don't forget GoG which is an alternative game store with a strong anti-DRM stance (all the games there are DRM free).

  • GOG has a strong anti-DRM stance, but unfortunately not all of the games GOG sells are truly DRM-free if you consider things like online services and online service requirements and live patching/live service. Often considered the worst offender is Sony published games with some of the worst root kit anti-cheat installs still bundled in the GOG edition, with mandatory online "data collection" for the game to run, even for single player games.

    GOG will still give you an offline capable installer file for that game, and hasn't entirely compromised its values on that aspect of DRM-free, but the game won't boot up offline and/or without agreeing to the data collection terms and installing the rootkit.

    I like GOG and the criticisms here are only because I'd love to see GOG do better, but I also know GOG alone can't fight "the cloud" and even single player games from major publishers having "required" online services. It's a DRM of a different sort (and remains a long term archival issue, because few of the companies like Sony will ever unlock the game or open source the service at the end of the games' commercial lives and would seem to prefer to just leave those games unplayable).

They even seem to be on of the rare companies that recognized the issues of this and massively pulled themselves BACK from these dark patterns. They seem to have major restraint and working to undo the evil..... imagine if a Activision blizzard had something like the steam market place for cards and gifts..... They would be full face in the cocaine to make it all WORSE and more egregious

  • We really shouldn't let perfect be the enemy of good here. Of course they have their faults, but I'll take Valve over any of the other players in their market all day every day without even thinking twice. EDIT: You're absolutely right, is what I'm trying to say.

  • >They even seem to be on of the rare companies that recognized the issues of this and massively pulled themselves BACK from these dark patterns

    ??? They didn't

    All the 3rd party trading and gambling sites are up and running on the Steam API. They didn't change anything at all

When you're skimming 30 % off worldwide PC game purchases you can afford to do that.

Even there, didn't they recently make some changes to the CS go skins ecosystem to devalue much of the aftermarket sales.

I still put them in the same box as Apple until they fix the price parity and/or adjust their cut. Even Apple is finally having their hand forced there.

They are relatively better, but we still need to keep monopolies accountable. Valve is just smart enough to remember what worked 30-40 years ago compared to the rampant greed these days.

> gambling/loot box [...] legit ethical concerns

I've never understood this argument. Dopaminergic and attention pathways/systems are under full assault from every angle, and parents give their 6 year olds phones, and people take a moral stance against... loot boxes?

Thats like taking a moral stance against flavors in alcohol. I kinda think youre missing the point.