Comment by torginus
2 days ago
If you're a dev and think their cut is too high, you can generate infinite keys for your game through Steam for free and sell them through third parties - Valve doesn't even police this.
The fact that people still tend to buy throught Steam shows their cut is worth it.
Not to mention, you still get to leverage all of the benefits of Steamworks.
There was news couple of seasons back that they've capped key generation to some function of on-steam sales.