Comment by themafia
1 day ago
People are naturally conform _themselves_ to social expectations. You don't need to enforce anything. If you alter their perception of those expectations you can manipulate them into taking actions under false pretenses. It's a abstract form of lying. It's astroturfing at a "hyperscale."
The problem is this only seems to work best when the technique is used sparingly and the messages are delivered through multiple media avenues simultaneously. I think there's very weak returns particularly when multiple actors use the techniques at the same time in opposition to each other and limited to social media. Once people perceive a social stale mate they either avoid the issue or use their personal experiences to make their decisions.
>Once people perceive a social stale mate they either avoid
This is called the Firehose of Falsehood and it's a very effective way of killing public participation.
>use their personal experiences to make their decisions
Yes they can if they have them. But people use other peoples personal experiences when they don't, which means all you have to do is become their facebook friend and then tell them that 'trans mexican aliens from mars stole their job' and they'll start repeating it as a personal experience.