Comment by quitit

Yeah we also need to get out of the dichotomous thinking that companies are either all good or all bad.

Companies will do things that represent their interests, sometimes their goals align well with their customers, or the greater good, and sometimes they do unpopular things where they believe the profitability will outweigh the blowback.*

It's a lesson in not being too attached or needlessly loyal - our connection to a business is not a personal one.

*The Epic example is useful because their actions represent a steady pattern of deceptive conduct.