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Comment by eddieroger

19 hours ago

I've felt similarly recently, and I think those days are fleeting if not gone. Ford recently talked about replatforming their entire range, which would include basic trucks at more reasonable prices, but there's not really a market for work trucks in the way there used to be, and they're gone in favor of the luxury ones with small beds. It is annoying. There is an interesting startup that I can't remember the name of that touts an 8 foot bed (which is great) in the chassis footprint of a Mini Cooper. I don't think I saw pricing, but I would snatch one of those up.

> there's not really a market for work trucks in the way there used to be

I find this to be a strange assertion. I’ve only asked a small number of contractors, but every one I’ve asked wished they could buy a smaller, lower, practical work truck with decent capacity.

  • There's no market for new small work trucks because nobody is willing to sell them. Not because nobody is willing to buy them.

    People who need work trucks end up getting f-150 or similar, work vans, or buying used. There was a used car lot in my old neighborhood that specialized in work trucks. It would be 75% white single cab trucks, 20% white panel vans, and then 5% work trucks and vans in colors.

  • If there was a market for those vehicles, they'd exist. The folks you asked either didn't buy them when they had the chance or don't make up enough of the market to justify the truck.

  • > I’ve only asked a small number of contractors, but every one I’ve asked wished they could buy a smaller, lower, practical work truck with decent capacity

    And if you ask Reddit, everyone says they want to buy a brown NA station wagon with a manual... yet nobody actually buys those cars when dealers stock them. This is what economists call "stated" vs. "revealed" preference.

    Nissan discontinued the last small long bed, small-cab compact pickup last year. Now you can only get it as a two row. They had a monopoly on this supposedly lucrative market segment that contractors claim to want... yet it was discontinued because nobody was actually purchasing that configuration.

    Even for full-size pickups, GM revealed less than 10% of the product mix is single-row long bed.

    It's not some conspiracy. People. Aren't. Buying. Them.

You might consider acquiring a used model that meets your needs, then spend $ to zero-time the important stuff. In 2023, I decided not to buy a new car, but to re-engine (and other stuff) my 1999 4Runner. Really happy I did.

I would like a pickup (spouse -> serious gardener), have decided to get something simple & used, then put another $20K into it.