Comment by tomhow

OK guys, my screwup.

We generally try to remove numbers from titles, because numbers tend to make a title more baity than it would otherwise be, and quite often (e.g., when reporting benchmark test results) a number is cherry-picked or dialed up for maximum baitiness. In this case, the number isn't exaggerated, but any number tends to grab the eye more than words, so it's just our convention to remove number-based titles where we can.

The thing with this title is that the number isn't primarily what the article is about, and in fact it under-sells what the article really is, which is a quite-interesting narrative of Netflix's journey from H.264/AVC, to the initial adoption of AV1 on Android in 2020, to where it is now: 30% adoption across the board.

When we assess that an article's original title is baity or misleading, we try to find a subtitle or a verbatim sentence in the article that is sufficiently representative of the content.

The title I chose is a subtitle, but I didn't take enough care to ensure it was adequately representative. I've now chosen a different subtitle which I do think is the most accurate representation of what the whole article is about.