Comment by afavour
7 hours ago
I dunno about that. They introduced the ad supported tier as a way to reach consumers at a lower price point and apparently it’s been very successful. I don’t think they want to lose those customers by jacking up prices now.
Netflix has raised prices about 25% at the premium tier since they released the ad-free version in 2022. The with-ads plan has also seen increases since launch.
Their prices have been inching up. I pay for the lowest non-ad tier, and it's $17.99/mo. If I wanted 4K & HDR, it's up to $24.99/mo. At $7.99/mo for the ad-supported tier, they could easily bump that to $9.99/mo if it included HBO/Hulu/ESPN.