Comment by jasode
7 hours ago
>Everyone likes a service when it’s subsidized by VC dollars.
Netflix went public in 2002. It was +8 years later that the streaming-only service was launched in 2010. The digital streaming wasn't "subsidized by VC".
Netflix had more content from everybody back then because the other studios licensed their content for cheap prices to Netflix. But those studios then realized that Netflix was growing rapidly on the backs of their content. Once those multi-year contracts expired, studios like Disney didn't renew with Netflix and instead, started their own platform (e.g. Disney+).
You're not wrong, but that doesn't mean they weren't still in "growth" phase.
Their pricing, and their doubling down on account sharing policies over the last few years have shown that they are no longer in a growth phase.
I cancelled my Netflix account a few months ago because I had gotten the "You're not accessing this from your typical location" blocker. Even though I was trying to watch from my permanent residence and I was the account owner / payee.
The reason that happened was that my wife and I own two properties. We are happily married, not separated, but we just like our space... especially with two adult daughters who still live at home with one of their significant others also living in the house.
We are a single family "unit" but have two locations. Furthermore, my wife has sleeping issues and was using Netflix at night in order to fall asleep. To have to get me to check my email for an access code, was a total deal breaker since I would be fast asleep. So that cut her off from her typical usage of Netflix.
And the reason Netflix thought that I was accessing the service from a different location was that I hardly ever watched it. Every time I'd pull it up, I would spend more time scrolling for something to watch than actually watching anything.. and typically I'd just give up and go watch a 30m YouTube video instead.
So I was paying more, receiving less ... mostly had the account purely for my wife and daughters who watched it the most ... and then the final deal breaker was logistical barriers preventing me from being able to use what I'm paying for.
Fuck Netflix.
Agree, but I think they moved away from growth to this not because they lost investor money / vc demands but because they started losing a lot of licensing deals and content, and had to shift from redistribution to making more and more originals with capital investment cost and etc.
Slightly different reasons for enshitiffication - if Spotify lost half of their catalogue suddenly they might move in the same way I guess.
These content library contracts are only for a couple of years, and each time one lapses, some terms get negotiated. Nobody in the streaming industry is successful because they have a long term lock on someone else’s content. It’s all about eyeballs and margins.
Netflix had a 4 year deal with Starz, which is where a significant chunk of their early streaming content came from (Including all the Disney films).
Sure, that was very early though. You could argue that was crucial for establishing their brand, but the industry has caught up and doesn't do that very much now.