Comment by adzm

VP9 is more on the level of H265 really. VVC/H266 is closer to AV1. It's not an exact comparison but it is close. The licensing is just awful for VVC similar to HEVC and now that AV1 has proved itself everyone is pivoting away from VVC/h266 especially on the consumer side. Pretty much all VVC adoption is entirely internal (studios, set top boxes, etc) and it is not used by any major consumer streaming service afaik.