Comment by WorldMaker
6 hours ago
A big part of the reason I keep my Paramount+ subscription month-to-month despite mostly just watching Star Trek on it is that they sold me a pretty good annual plan discount.
Annual plans are a big factor in the stickiness of Amazon's efforts. Especially with Amazon's dark patterns around trying to make people forget they pay it (and making it hard to cancel).
It is curious there aren't more explorations in increasing stickiness. Though admittedly cable's biggest trick (long term contracts) is maybe thankfully out of reach for most of the streamers.
Bundles, where they exist, are a big stickiness factor. Especially during COVID, getting stuff delivered to my door before I'd have gotten around to the hassle of going to the store, was a big factor in making Prime more useful to me than it already was.
Apple is less pronounced but I'm very much in the Apple ecosystem so TV+ isn't really a big adder.
>Though admittedly cable's biggest trick (long term contracts) is maybe thankfully out of reach for most of the streamers.
Yeah. You make too much of an on/off ramp for just a streaming service and that's a hard pass for me.