Comment by softwaredoug
4 hours ago
The branding debacle around HBO streaming service was malpractice
HBO Go and HBO Now - simultaneously, for some reason
Then HBO Max
Then Max
Now back to HBO Max
How many committee meetings did it take to get this strategy?
It's frankly amazing WB Studio and HBO quality has survived this insanity.
Time-Warner and its incarnations is whatever the opposite of synergy is (the parts are worse because of the whole)
IIRC the Go / Now switch was due to Go being the app if you already paid for cable and wanted to watch HBO by logging into your cable provider account. Now was the pure streaming option those without cable could purchase. Took a bit to consolidate I think.