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Comment by mulderc

3 hours ago

Strong disagree on being worse off than cable. I now almost never see ads, that is a huge benefit in my book.

it is nice that if you pay enough you can avoid ads, but they are definitely coming to all the lower price tiers… and the premium tiers will of course get more expensive over time

  • At some point, the market will no longer be able to bear premium price hikes, and they'll just shove in ads instead - exactly as happened with cable.

    • There is a difference between a streaming platform and cable. Streaming platforms are on demand while cable is broadcast.

      To have an ads/no ads option with cable, you need 2 distinct channels with different programming, as you need something fill what would be the ad breaks. With an on-demand platform, there is no fixed schedule, so you can insert ads at will without having to account for that.

      So even if the market for no ads is small, it doesn't cost them much to provide that option, and they just have to price it above how much they get from ads to make a profit. Even the seldom used YouTube Premium is actually quite profitable for Google. Streaming platforms won't miss that opportunity.

    • My understanding is that they already make more money on the ad tiers.

      (So the price increases are about finding the revenue maximizing price for the ad free tiers, not about overall profit)

  • Where's the amazon prime tier where I don't get ads?

    • As far as I can tell there isn't one. Even when you pay extra for no ads the interface itself is infested with them. A truly ad free amazon prime tier wouldn't constantly push shows and movies you that you have to pay for on top of the higher monthly fee you're already paying for or show ads for shows and movies on other platforms.

      1 reply →

    • It is called: Prime Video Ad Free

      Go to the Prime Video website, or check your settings in Prime Video on your device.

      I have lived a video ad free life for decades. I am convinced video ads do bad things to our brains. In aggregate, beyond any individual impact they may or may not have.

      Ad blockers, ad free YouTube, Kagi, … whatever it takes.

    • Two to five years ago. :P depending on how you feel about their cross-promotions (which are ads, but at least aren't inserted into the content)