Comment by nunez

That part. But it even worse than that.

My wife and I used to be avid theater goers. We used to watch at least five movies a year in the theaters; more if you count the times we went individually. Almost all of the theaters we visited were high-end lounge-style movie houses. Think "Alamo Drafthouse," which is a poster child for the downfall of theaters I'm about to describe.

We're the perfect demo for the movie theaters: free time and disposable income. Yet, we've only seen two movies in the theaters this year, and not for lack of trying.

Theaters are in a kind-of death spiral. they're losing revenue to streaming, so they can't invest in making an experience that attracts people to the theater, which leads to them losing more revenue to streaming, etc. Companies circling the drain are perfect targets for M&A and enshittification in the name of growth.

This is exactly what's happening to high-end theaters: Moviehouse and Eatery (a small chain of high-end theaters) selling to Cinépolis, Alamo Drafthouse selling to Private Equity, IPIC starting to raise red flags, and probably more.

The end result is always the same: endless ads appear where mostly-ad-free prerolls used to be, food and drink prices go up while quality goes down, service gets worse as staff are asked to do more for effectively-less pay, and previously-super comfortable lie-flat lounge seating gets more and more decrepit, all while increasing ticket prices!

All of this is even more insulting when the movies you pay to see are distributed by Netflix or Apple and are all but guaranteed to end up on their platforms in mere weeks, sometimes with better post-production.

We used to happily pay $100+ for a night out at the movies seven years ago. Our experiences have gotten costlier and more disappointing, however. Families deciding to drop $1500 on a 100" TV with an Atmos soundbar and relegating the theaters to the past makes total sense to me. It's sad --- theaters are a social experience and have given me so many great memories --- but it was all but an eventuality the minute streaming on Netflix went live.