Comment by labcomputer

> I’ve only asked a small number of contractors, but every one I’ve asked wished they could buy a smaller, lower, practical work truck with decent capacity

And if you ask Reddit, everyone says they want to buy a brown NA station wagon with a manual... yet nobody actually buys those cars when dealers stock them. This is what economists call "stated" vs. "revealed" preference.

Nissan discontinued the last small long bed, small-cab compact pickup last year. Now you can only get it as a two row. They had a monopoly on this supposedly lucrative market segment that contractors claim to want... yet it was discontinued because nobody was actually purchasing that configuration.

Even for full-size pickups, GM revealed less than 10% of the product mix is single-row long bed.

It's not some conspiracy. People. Aren't. Buying. Them.