Comment by charcircuit
18 hours ago
Most social media are free and easy to sign up for taking under a minute to do and have user bases that can be measured in the billions. Most people in the world are willing to follow the rules.
Most people don't use social media via the web. They use it via dedicated apps. I think it's natural that people who don't want to deal with the tech side of things will outsource it to someone else. The idea that everyone will host their own tech is unrealistic.
For now, in some jurisdictions, social media is "free" for your customers in the sense that it's supported by advertising.
It's not free for you of course because advertising isn't free and from their point of view what you'd be getting is free advertising so they want you to pay them to put it in front of your customers.
You don't have to advertise to have your company's posts gain traction on social media.