Comment by crote
12 hours ago
What's the alternative, showing the company's unique registration ID?
CAs invented EVs because the wanted to sell something which could make them more money than DVs. The fact that company names aren't unique means that the whole concept was fundamentally flawed from the start: there is no identifier which is both human-readable and guaranteed to uniquely identify an entity. They wanted to sell something which can't exist. The closest thing we have got is... domain names.
The alternative would have been to have the CA use human judgement when approving EV certificates and reject applications from organizations whose names shadowed better-known firms, or to only accept applications from a select set of organizations (like, say, banks). But either of those possibilities would have increased the cost of the program and limited the pool of applicants, so CAs chose the cheap, easy path which led to EV certificates becoming meaningless.